Are you close to giving up on this blogging thing because you’re not just getting the rewards you envisaged? Don’t sweat it, you’re in good company as 99% of new blogs will fail and most of them won’t even make past the 1 year renewal period.
A very bleak outlook, isn’t it? Well, that is just the truth. Blogging is no longer that cool thing you do just to share your views and get huge following; it has become a massive revenue generating tool that is utilized even at an enterprise level.
What I’m saying is everyone and their mom now blog; individuals, small businesses, and even large corporations. So if you’re about to venture into blogging or just began running a blog, you should know that the odds of being successful are pretty much stacked against you.
Now that I have gotten the depressing bit out of the way, let’s look at the part that should give you some hope. Even with the difficult challenges in the blogging field, successful new blogs are birthed every day.
Though the percentage of new blogs that become successful is dwarfed by the percentage of those that fail, it still tells you that you can succeed as a blogger if you take the right steps towards achieving success.
There are certain things successful new blogs do that make them stand out from failing blogs. Here are some vital “secrets” that will put you on the right track to blogging success:
Choose a Less Competitive Blogging Niche
From my experience, over 50% of blogging failures can be attributed to blogging in a saturated niche or a wrong niche. You’re probably wondering why a simple step like niche selection has such a huge impact on your blogging success. Well, it is simply because it is the only step that determines the size of your blog’s accessible audience.
When you choose a blogging niche that is saturated and has only a limited number of low-competition keywords, you’re setting yourself up for failure even before your blogging journey commences.
Health, tech, travel, business, finance, digital marketing, SEO, food, blogging, fashion, lifestyle, writing (to an extent), and news are pretty much saturated niches that are simply difficult to break into.
Whatever topic you come up with in any of these niches has probably been written by numerous websites so there is really nothing new you can offer.
This doesn’t necessarily mean that new blogs in these niches can’t survive and become successful. Such blogs must, however, have a plan that will help pave a way for their success. The plan may be either focussing on social media reach or targeting high-volume low-competition keywords.
Another way you can succeed in any of these saturated blogging niches is to target specialized sub-niches within them that are obscure.
An example of this practice can be seen with the blog, The Modest Man. Instead of competing with gazillion fashion blogs that target men, generally, this blogger chose to narrow the target field to solely accommodate shorter men. The result of this niche selection was access to an array of low-competition keywords that have lots of search volumes. This blog now gets over 300k monthly visits.
There are still many untapped specialized sub-niches you can select to increase your blog’s chances of success. Off the top of my head, there is fashion for bald men, traveling for the handicapped, and a food blog that caters to a diabetic. So, go wild with your creative thoughts, you’ll certainly discover a specialized sub-niche with lots of opportunities.
Write Purposeful Content
If choosing the right niche sets the foundation for blogging success, then the content you produce is the principal factor that ensures you achieve it. The expression “content is king” isn’t just ramblings about the importance of good content in SEO, it is an accurate assertion about content being the core component of every website.
To succeed in blogging, you must write with a purposeful tone. There must be intent in every article you produce otherwise your readers will simply not be impressed.
Articles and blog posts that are shared and liked have one thing in common; they pass across invaluable knowledge that resolves challenges. So before you publish each blog post, ask yourself this question: will it effectively resolve the challenges that your readers seek solutions too?
Carry Out Effective Keyword Research
This is probably the most boring part of blogging. Unfortunately, in today’s blogging terrain, skipping this part basically puts you on a back-foot and reduces your chances of succeeding. You see, most people who visit blogs do so by googling certain queries. If you write articles that don’t have vital keywords or have keywords that are highly competitive, then your articles will be lowly ranked on Google if at all they get ranked.
As a new blog, you should only be targeting low competitive keywords that have moderate to high search volumes. This means is that these keywords shouldn’t have been touched on by a lot of other related sites.
Google just won’t trust your blog in its early days so you should only write on keywords that haven’t been written yet. Most of the low-competition keywords you will write about will actually be long-tail. Long tail keywords are the most effective type of keywords because they specify user intention.
If you don’t know how to carry out keyword research, well don’t fret as I am preparing an elaborate article about the subject. It is titled “Keyword Research Guide for Dummies”. So, you can either subscribe via email or like the Facebook page to see the article when it is published.
Get Backlinks (Advisably through Guest Posting)
Unfortunately, the actions you need to take to achieve blogging success aren’t restricted to your blog alone. You’ve also got to peruse the internet to hunt for backlinks to your site. Backlinks are pretty much like endorsement tools that alert search engine bots to the existence of your blog. The more backlinks your blog gets the more its reputation improves.
Unlike what others may say, I think getting backlinks during the infancy stage of your blog is actually valuable. It is better to get it over with early on so that when Google finally starts recognizing your site, it will get a huge boost as a result of the links. Don’t let this disrupt content creation though.
There are three major ways to get backlinks. You can either do it the black-hat way i.e., buy 5 dollar links from some guy on Fiverr, the grey-hat way i.e., using PBNs or buying PBN links from webmasters, and the white-hat way i.e., guest posting.
The first way will definitely get you penalized by Google and get your site blacklisted. The second way is pretty much a toss; however, a lot of sites do get away with buying PBN links as long as the links are embedded in viable articles. If you want to do this, I will advise that you only do a couple of links per month. Getting over 500 PBN links straightaway will surely draw the attention of Google to your blog and not in a good way.
The safest method of getting backlinks is through guest posting. It is a long and tedious process that will get you more valuable links. But the links will actually add value to your blog’s status and traffic.
If you’re looking for guest posting opportunities for your blog, you should check out the subscribe box; I have prepared a detailed list of 100 genuine blogs that will accept your guest post request.
Use Social Media
Thanks to social media, you don’t have to rely on the search engine for traffic. With over 3 billion users across all the popular social media platforms, you can get steady traffic during your blog’s early days while waiting for your articles to get search engine visibility.
What is awesome about using social media to get traffic is that it indirectly helps to boost your blog’s search engine visibility. Lots of blogs that solely used social media as their traffic source eventually grew their search engine traffic despite only focusing on on-page SEO practices.
Two social media platforms that have proven to be huge traffic drivers are Facebook and Pinterest. Master any of the two and watch your new blog get a consistent flow of traffic. Instagram is another social media platform to look into, especially if your blog belongs to travel or fashion related niches.
To succeed in blogging you need to actively engage in all the 5 important steps listed in this article. Though choosing the right niche is perhaps the most important of them, your commitment and determination are what will see you through as the challenges begin to pile.
Please share this article with other blogging enthusiasts; also check out this article on 50 Freelance writing tips that will certainly help you improve your writing skills.