Images are critical elements of a blog and they play very pivotal roles in converting web visitors. A blog post can’t be said to be complete if it lacks crisp images that are relevant to the subject of the content. While incorporating images into the texts that make up a blog post is a valuable practice, it is the use of feature images — also known as a thumbnails — that is most important. One way of maximizing the use of a feature image is to create a clickbait thumbnail that is guaranteed to attract web visitors.
A clickbait thumbnail can be described using the analogy of a movie trailer. The principal purpose of a movie trailer is to get viewers psyched for the movie, and it achieves this by displaying parts of the movie that are intended to be captivating and alluring.
This analogy works best for a clickbait thumbnail, which is basically a displayed image that functions as the feature image of the blog post and introduces the post’s subject to the web visitors. Though thumbnails are also commonly used in the popular video streaming platform, Youtube, this article is solely focused on their use in the blogging sphere.
Why a Clickbait Thumbnail is Necessary
The conventional layout of a blog comprises of a home page, where some blog posts — popular and new — are placed. Having the whole content of each blog post displayed on the home page is, however, very tardy and makes the blog look disorganized. That is why a feature image that functions as a thumbnail is used as well as a brief snippet, which is most often times made up of the content’s first paragraph.
With this in mind, it can be quite challenging to get web visitors to click on blog posts especially if they aren’t really targeting specific articles. There is little you can do to the text snippets since they are solely composed of content in the blog posts and they can’t be edited. The only way you can make any of the blog posts on the home page appealing is by optimizing the feature image to make it a clickbait thumbnail.
Though many seem to think that the word clickbait stands for unethical digital marketing practices, it is important to understand that clickbaiting is a completely normal technique that can be used without sabotaging the trust of your readers.
Here is how to make the thumbnail of your blog post clickbaity:
Use a Clickbait Title
One of the important components of a thumbnail is its title, which is capable of converting web visitors when crafted properly. When you’re about creating a title for your blog post, you must consider the fact that it is certain to appear on the home page of your blog along with a snippet of the post.
If you want the title of the blog post to convert visitors who enter your site’s home page, you must ensure that it is catchy, compelling, and alluring; so in essence, a clickbait title.
Use a Large and Conspicuous Font for the Texts
The font you use for both the title of your blog post and the subsequent texts play a crucial role in converting visitors to your web platform. When selecting a font type for a blog post, it is important that you prioritize visibility over aesthetic display. Since many web visitors struggle to properly read web content that isn’t bold and large, you will be committing a great blunder if you decide to select a font that won’t blend appropriately with the content’s thumbnail.
Arial, Georgia, Verdana are examples of quality fonts that can be quite stylish but more importantly, easy for the naked eyes.
Let Your Image be Bright and Colourful
Colour is a strong psychological trigger that can be used to control the behaviour of web visitors. There is enough evidence to back the assertion that web visitors can be made to click a link attached to a thumbnail if the thumbnail is composed of bright and alluring colours.
It can be compared to the effects of brightly coloured packages of physical products on consumers. It is important, however, to ensure that the colour or mix of colours you settle for is suitable for the thumbnail and also blends perfectly with the rest of the blog.
The perfect clickbait thumbnail must instantly catch the eyes of a visitor even if he or she isn’t interested in the article within.
Let Your Image be Illustrative
Pictures and images can indeed be powerful descriptive tools; after all, they are several times more effective than plain texts. It is important for you to know that the main purpose of using an image isn’t to beautify the blog post but to further illustrate the central idea of the post. Therefore, your priority when selecting an image for the post’s thumbnail should be finding one that perfectly fits the topic of the blog post.
It is important that you, however, find a balance simply because you just don’t want a very illustrative image but one that is also alluring and compelling. A clickbait thumbnail should be able to tell a web visitor what the content of the blog post is about without the individual checking the title of the post. A thumbnail that fails to accomplish this simply isn’t illustrative.
Ethics of Using a Clickbait Thumbnail
A thumbnail can be a very compelling tool that makes a web visitor click on a blog post; hence, you must ensure that you do not lead a visitor on to be disappointed. It is common for blogs to use clickbait thumbnails that are completely irrelevant to the content of the blog posts. That will only brew distrust in readers, which will negatively affect the traffic the blogs receive.
A blog post thumbnail is basically the preview image of the post; hence, it is important that it is both illustrative and alluring. And the only way to guarantee this balance is by using a clickbait thumbnail.