A clickbait title is a necessary evil; web visitors dread it, they run away from it, yet succumb to destiny and hate themselves after clicking the intentionally misleading set of highlighted texts. Pardon the terrible pun but on a more serious note, internet users get very frustrated when they are lured to blog posts by catchy, clickbait titles only to be disappointed by the content that fail to live up to the hype.
The term clickbait, most often times, refers to clickbait links that are placed by ad agencies inside a blog post or article to lure readers into making a purchase or signing up for an account. It is also used in lots of post titles and has gained popularity in the online publishing space.
Online news sites are pretty much the biggest offenders when it comes to the reckless use of titles to gain web visitors. Clickbait headlines and sensational descriptions are the order of the day when you check the internet platforms of some of the notable news agencies; and who can really blame them…the efficacy of this method is proven by the massive amount of traffic these agencies are able to generate from their posts.
The fact is clickbait titles are way more marketable than your average headline. The sensationalism in the tone of such a title is very alluring and usually ends up convincing an average web user to visit the page.
With that noted, it is still possible to write a good clickbait title that is void of all the negative and manipulative components many web readers are used to. If you want to learn how to write a good clickbait title, then the 5 ways described in this write-up will get you half-way there, the rest solely lies on your creative shoulder.
Let Your Headline be Sensational
Yes, you read that right. Sensationalism isn’t necessarily bad as long as the content beneath the headline rightly delivers. Mildly exaggerating the center point of your article to create an enticing title is a skillful practice that is widely exhibited by the editors on various publishing channels.
If you’re trying to come up with a catchy title for your blog post, you must consider the fact that there are probably numerous write-ups on the internet that are similar to your own unique content.
While your SEO strategy determines how high your content will rank on search engines, it is really the attractiveness of your title that determines if your site’s link will be clicked.
For example, the title “5 Reliable SEO Techniques for Your Blog” is quite decent and can even be highly placed on Google’s search engine platform; however, a title like “5 Reliable SEO Techniques That Will Send Your Blog to Google’s Front Page” isn’t only guaranteed to rank high on the search engine result page, it will also receive more clicks than the first suggested title.
Making the title of your article sensational isn’t an excuse to tell a lie as that will ruin your site’s credibility and damage its reputation. What you’re, however, trying to do is mildly exaggerate the fact in a way that it still remains factual even after being rephrased.
Try to be Witty
There is nothing as catchy as displaying a little sense of humour when crafting a title for a blog post. It can be in the form of wordplay or by simply including a reference in the title’s texts. If you choose to do the former, you should ensure that the end product of any word manipulation should not only be sensible but should also be related to the content of the post.
References are, however, trickier since you have to find an ideal reference for a particular topic and still phrase it in a way that it makes absolute sense, generates a little humour, and of course, describes the content of the article.
When using a reference to craft a title, it is smart to use one that is widely known as it makes certain that the readers will at least be able to relate to it. There is no point in placing a reference you may have to explain simply because it is from a movie or TV show that isn’t popular.
Employ Ideal SEO Techniques for Clickbait Titles
Whatever creativity you wish to exhibit when coining a title for an article or blog post should be within the boundary of general SEO rules. This is really important as it stops you from getting carried away with creating complex headlines that will do your SEO ambitions no good. After all, what is the point of crafting an “awesome” title if it fails to perform its primary function: helping your content to achieve its SEO goals?
You must, hence, first ensure that the relevant keywords for the title you’re crafting can be accommodated within the texts in a way that it forms a coherent and compelling sentence. In fact, it is advisable to first identify the important keywords for your title and then apply the ones with low competition. This helps the blog post to actually rank higher especially when such keywords are rephrased to form a clickbait title.
Make the Title Offer Something Readers Can’t Turn Down
A clickbait title can be made even more potent if it is filled with an alluring offer that compels the web visitor to visit the page. This is a common method used by a lot of clickbait sites that manage to drive traffic to the pages of their online platforms by incorporating irresistible promises within the texts of their content’s titles.
An example of a blog post title that applies this method is “Become a Millionaire by Following These 5 Money Making Tips.” This is as “clickbaity” as a clickbait title can get and will certainly get lots of attention if it ranks high on the search engine result page.
Make the Title Have a Sense of Immediacy
There is nothing that compels a web visitor to click on a linked title faster than the fear of missing out of a sweet deal. If the title of your article or blog post is able to create a sense of immediacy in web users then it is certainly capable of driving lots of traffic to your site. You must never include false promises in your title as doing this is highly unethical; and frankly, it also makes you kind of a jerk.
There you have it folks, clickbait titles should not be seen with the same malaise as some dark internet practice like spamming. It is simply a marketing practice that can be done ethically even though many internet entities choose to do otherwise. There is nothing wrong with joining the crowd and adopting a practice that is certain to work. You can still be unique even while employing a method that is widely used; this is where your personal creativity steps in.