Meta Tags SEO – Writing Titles and Descriptions that Rank Your Site Higher in SERPs

Whether you run a blog or a website, one of the areas you consistently devote your time and resources to is its SEO. This is in order to ensure that your web platform ranks as high as possible on search engine result pages (SERPs). Your site’s Meta Tags SEO is equally as important as any other aspect of your optimization strategy and should be a top priority when creating content for a page or post.

What are Meta Tags?

Meta tags can be described as text snippets that help in explaining the content of a web page or a blog post. Despite the significant role they play in the description of web content, they actually do not makeup part of the content accessible to web visitors; rather, they are hidden within HTML codes even as they perform their SEO functions.

Meta tags are composed of two essential elements; the meta title and the meta description, and both play equally key roles in optimizing a site for search engines.

What Do Meta Tags Do?

Meta tags function as a sort of communication channel between your web platform and the search engine. It is basically the first part of a website or blog that is crawled by search engine bots in order to find out what the site’s content entails.

For instance, even though Google’s search engine bots do in fact go through the content of a website to properly assess it for ranking, it is the site’s meta tags that are initially reviewed to establish the center idea of the content.

Meta tags are as important as the content they describe and if you want your website or blog to be highly ranked in SERPs, you must make them part of your SEO strategy.

Meta Tags SEO

Meta Tags SEO Writing Tips

You must endeavor to follow these tips when implementing a meta tags SEO strategy on your website or blog:

Use Clickbait Titles for Your Meta Tag Titles

The meta tag title of a page or post is the emboldened title that shows up on SERPs when a search query is entered. It is basically the first part of your site’s content that comes into contact with a web visitor using the organic search method.

It is, hence, important that the title used in this tag is not only descriptively accurate but also catchy. Clickbait titles have become very important tools used to drive traffic to a web platform; and if you want your page or post to be an internet hit, you must learn how to write one.

Clickbait titles are a necessary evil in SEO practice; and while they do not directly impact the search engine rankings of a website page or blog post, they do play a key role in driving traffic to a web platform via search engine queries.

It is critical to the success of your meta tags SEO strategy for the tag title of your page or post to be both engaging and compelling as that increases the chances of your site being chosen among other similar options by a web visitor.

Insert the Focus Keyword into both the Titles and Descriptions

The title and description meta tags of a page or blog post should definitely contain the focus keyword that is used often in the content. This ensures that the Google search bots are also able to analyze and appropriately rank the page or post based on the popularity of the keyword and the relevance of the content to search queries containing the keyword.

If you fail to include the focus keyword of a page’s content in the title and description meta tags, you risk jeopardizing the ranking process of that page as search engines won’t be able to pinpoint the keyword that should be prioritized for ranking.

Though the Google bots end up assessing and analyzing the page’s content to retrieve relevant keywords it should rank for, it is smart practice to give the bots a heads up by incorporating the keyword in both meta tags.

Keyword usage is, however, no excuse for poor readability of the meta tags’ texts, and if you intend on adding a keyword to the texts you must make certain that the texts of both meta tags are quite readable.

Use Long-Tail Keywords to Improve the Meta Tags SEO

Long-tail keywords are keywords that consist of a minimum of 3 words and can contain as much words as possible. They are usually in the form of sentences or phrases and are often entered as queries by web visitors.

Your site’s meta tags SEO strategy must definitely include the use of long-tail keywords because they are more specific and they improve the chances of a page or post ranking high in SERPs.

Long-tail keywords can be used in both the title and description meta tags but must be properly fitted with the rest of the texts to create a search engine snippet that is compelling and alluring. It is also important that the competition for the used keywords is very low in order to guarantee first-page ranking.

Other Meta Tags SEO Tips

If you’re using the popular CMS tool, WordPress, for your website or blog, filling the meta tags with the appropriate texts is certainly a piece of cake. It is even made easier with the installation of the SEO plugin, Yoast, which is probably one of the most downloaded plugins in the WordPress archive.

You should also double check the texts in the meta tags to ensure that they are as clear as possible. Vagueness in content isn’t a good SEO attribute and can negatively affect the ranking of a page or post.


A bulk of SEO practices involve basic steps that are taken to prime a content for search engines (on page SEO). And among the important on-page SEO practices that must be executed for a page to be highly ranked in SERPs, meta tags SEO is one that should not be neglected.