When working as a freelance writer you encounter different kinds of clients with a variety of writing assignments. Some are individuals who want you to handle their personal content needs; others, however, are corporate entities looking for highly skilled professionals to deliver top content. To cater to the latter group, you should be proficient in writing for businesses.
What Writing for Businesses Entails
There are different types of writing tasks that can be assigned by businesses. Of course, website content accounts for a substantial percentage of writing jobs. Some business, however, require the services of a freelance writer for other writing tasks like blog posts, sales copies, press releases, and business plans.
All these facets make writing for businesses a very lucrative venture. It is also a reliable employment opportunity because you have a better chance of being retained on a longer contract. This almost never happens when dealing with individuals as they tend to be more inclined to switch freelance writers.
If you want to successfully write for businesses, there are very important tips you must follow otherwise, you will struggle to meet the standard of your corporate clients.
Here are 9 important tips to follow:
Follow the instructions of your clients
When you’re assigned a writing task by a business, you may be tempted to infuse some creativity into the project so as to make it unique. Well, don’t…at least not without your client’s permission. Your obligation when writing for a business is to ensure that the quality of your work matches the objective of the business. Your sole focus should be on fulfilling this objective, and to do this, you must adhere to the instructions given to you by the client.
Always ask what the client wants
There are times when a client isn’t forthcoming with important information that will help you complete a writing task. Instead of making use of your intuition and risk completely messing up the task, it is smarter for you to ask the client important questions about the task.
This makes certain that you do not completely derail from your client’s objectives. It can be frustrating to have to redo a written task. If you want to avoid this, ensure that you have an elaborate conversation with your client about the details of the task.
Use a formal tone unless asked to do otherwise
The default tone to use when writing for businesses is a formal tone. It is just widely accepted for most types of online content including website content, ad copies, and even blog posts for business sites.
If you’re not instructed by a business to use any other tone, the safest bet for you is to go formal.
As a freelance writer, dealing with a business requires a great amount of professionalism if you’re to become successful in your writing endeavor. This is because businesses are the most demanding clients to work for. The high expectations attached to writing for businesses can be attributed to the fact that your work literally has a direct effect on their revenue.
So you must try to conduct yourself in a professional manner when writing for a business. Be polite during interactions and avoid any sort of confrontation that will negatively affect your relationship with the business entity.
Don’t miss deadlines
When businesses assign writing tasks to freelance writers, they expect the job to be done within a specified deadline. If you fail to meet this deadline, your reputation will be tarnished and you will struggle to get more writing gigs.
Whatever you do, ensure that you do not miss a client’s deadline. This is because most businesses operate on a schedule and make use of that schedule when assigning content writing tasks. So failing to deliver the assigned content on time will basically affect their operations.
If you know you won’t be able to meet a set deadline, inform the business before the job is assigned so that a new deadline can be set. The worst that could happen is losing the client but keeping your reputation intact.
Avoid typos in your work
It is easy to miss typographical errors in written content especially if you do not properly proofread your work before submitting. This can be embarrassing if you’re writing for a business. Ensure that avoidable mistakes like misspellings and typos aren’t found in your work so as to avoid being dropped for a competent freelance writer.
Check the content of successful competitors
Even if you aren’t asked to do so, ensure that you check the content written for competing businesses before continuing with your client’s task. This will help you to follow the right direction when crafting the texts that will make up the content.
Always write with SEO in mind
When writing for businesses you must understand that the main goal of the content you’re creating is to convert visitors and increase revenue. With this in mind, SEO should be at the forefront of your writing process.
Since Google search engine is the biggest provider of online traffic, you must ensure that the content you write is completely tailored to rank high in the result pages of the search engine. Identify the relevant keywords that will be needed for the writing task and try to incorporate them smoothly without disrupting the flow of the texts.
Deliver your best every time
It is easy to become complacent when consistently handling tasks for clients. You, however, don’t want to be doing that when writing for businesses. Corporate clients don’t care about the mood you’re in or if you have the will to complete a task. They expect only the best outcome when they assign gigs to you. So you better deliver your best when you write otherwise you will lose clients faster than you get new ones.
Freelance writing is a serious business and should be treated with true professionalism. This is even more accurate when your clients are business entities. Adhere to the tips in this article and you won’t fail to deliver the best to your clients.